Branding Magazine: The New ABCs of Branding: Feat. Daniel Pink’s 3 Rules for Moving Others
APRIL 08, 2013
You may not be “in sales,” but you’re in sales....
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Forbes: Why Character is a Branding Essential
APRIL 08, 2013
Russel Davies, a leading ad executive from the UK, is quoted as saying that a brand’s first job is to be interesting....
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Women 2.0: Augmented Reality Makes QR Codes Look so Black and White
MARCH 15, 2013
You could call augmented reality the QR code’s sexy little sister. It’s super-intriguing and just plain cool....
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Forbes: Big Impact, Small Footprint: Evolution of the Ad Agency
MARCH 13, 2013
Advertising agencies, like everything nowadays, are evolving—whether they like it or not....
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Branding Magazine: Appealing to the Affluent: Trends That Brands Must Understand
MARCH 11, 2013
So much of what we hear in regards to branding deals with companies trying to meet the needs of cost-conscious consumers that have been impacted by the recession....
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Women 2.0: Mobile Marketing: Reward Customers and Serve Them Better With Mobile Loyalty Programs
FEBRUARY 23, 2013
With 172 million Americans owning mobile devices and the average household participating in 18 loyalty programs, there is certainly an audience for these programs....
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Branding Magazine: Looking Ahead in the Digital Realm
FEBRUARY 04, 2013
On the whole, digital has come so far, hasn’t it?...
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Branding Magazine: Has the Superbowl Adscape Evolved Beyond "Sex Sells?"
JANUARY 31, 2013
Let’s face it: The Super Bowl is a big deal, even if you could care less about the 49ers or the Ravens....
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Women 2.0: What’s Coming for Marketing In 2013
JANUARY 13, 2013
Some people say that 2013 will be the year of de-tech, but with so many technologies taking off, I tend to think that marketers will want to stay plugged in....
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Forbes: Getting to the Soul of Your Brand
JANUARY 09, 2013
In today’s fast-paced competitive world, the field of branding is still evolving....
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The Narrative Renewal Project: Speak for Yourself -- and others
DECEMBER 20, 2012
In our efforts to better understand the relationship between communities’ collective self-image and their collective well-being....
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Women 2.0: 4 Trends In Product Design for Tech-Savvy Consumers
DECEMBER 19, 2012
It is tough to stay on top of trends nowadays, isn’t it?....
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Branding Magazine: The 4 Components of Successful Brand Building
DECEMBER 12, 2012
It’s always interesting to see how a brand comes together and what contributes to its success....
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Women 2.0: Going Beyond the Scan With QR Codes this Holiday Season
DECEMBER 06, 2012
Online shopping appears to be a thing of the past — now it is all about mobile....
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Branding Magazine: Give Your Brand the Secret One–Two Punch…Value
NOVEMBER 29, 2012
Branding isn’t just a buzzword anymore—having a solid brand is a necessity. Why does it matter more than ever?....
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Women 2.0: Change the Ratio: Women Creative Directors Are the 3%
NOVEMBER 18, 2012
The “Guys Who Get It” panel had a man’s perspective acknowledging that the industry has to change in order for the best ideas to emerge....
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Watermark: For Female Creative Directors: A Conference and a Call to Action
NOVEMBER 13, 2012
It’s kind of ironic to think that creative directors at advertising agencies who typically market to women are mostly men....
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Branding Magazine: Form and Function are Key to Your Brand’s Bottom Line
NOVEMBER 02, 2012
Good design goes beyond what is visually appealing....
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Branding Magazine: 5 Tips for Successful Brand Extensions
OCTOBER 23, 2012
Some brand extensions conjure the response, “Why didn’t they do that sooner?”....
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Branding Magazine: Printed Publication Issue 001
OCTOBER 22, 2011
Check out Ayesha's contribution, Delivering a Unified -- Not Uniform Customer Experience....
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Women 2.0: Augmented Reality: Changing the Face of Marketing
OCTOBER 11, 2012
If your world is feeling small, try augmented reality on for size....
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Branding Magazine: The Best Online Videos Engage, Enlighten Viewers: 6 Tips
OCTOBER 08, 2012
The days of simple online video advertising are long gone. While the online video market is expected to grow 55% this year, companies need to do more to engage consumers if they want to create memorable experiences....
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Branding Magazine: Sephora Thrives with Solution-Based Shopping
SEPTEMBER 14, 2012
Sure, the stores have enticing displays and an overload of products to choose from. Now, instead of sorting through your options or asking the associate for her recommendation, shoppers can identify with a style of makeup or a skin issue and get solutions based on their individual needs....
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Branding Magazine: Hire or Contract?
AUGUST 27, 2012
Campaigns are becoming increasingly complex. Brands now have to appeal to consumers from multiple touch points—each requiring very specialized skills....
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Branding Magazine: Going for the Gold—and the Gals. Marketers Use Athletes, Moms in Campaigns
AUGUST 10, 2012
Americans rooting for Team USA will recognize a few of their favorite Olympic competitors in a variety of television and print advertisements that are making their way through the media....
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Branding Magazine: Why She Buys: 3 Ways to Influence the Buy Behavior of the World’s Most Influential Consumer
JULY 12, 2012
They may not have known it, but when Chris and Dan Heath authored the book entitled Switch, they ultimately mapped a guide that can help brands approach women consumers....
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Women 2.0: Designing for Women On the Third Screen (Mobile Devices!)
JUNE 28, 2012
You don’t have to be a designer to understand that consumers are drawn to packaging; however, there’s much more to design than colors, fonts, and photos....
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Minted Magazine: The 3% - PAGE 38
JUNE 06, 2012
In magazines and newspapers, plastered on billboards and sprinkled in between TV shows are the images and ideas of advertising's creative directors....
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Branding Magazine: How Generational Values Affect Brand Marketing
MAY 18, 2012
X is to Y as Y is to Z. Branding to different generations can seem like a complicated word problem, but there really is a rhythm to it....
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Women 2.0: What’s The Deal? The Technology of Mobile Couponing
APRIL 14, 2012
Consumers love a good find. In 2011, US consumers saved more than $4.6 billion using coupons, which is $500 million more than in 2010....
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Branding Magazine: Why Brands Struggle to Convert Consumers in Social Commerce
APRIL 02, 2012
Since Twitter and Facebook introduced gateways to their sites, companies that previously used social media solely as an engagement tool are seeking new opportunities to convert consumer relationships into sales....
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Wordpress Aisle: 20 Good Examples of Facebook Fan Pages
MARCH 29, 2012
Our business world has seen a new facade in the form of Facebook that has given a new platform to promote products and services to customers....
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California's Most Powerful Woman, The Creative Greenhouse + A New Themepark!
MARCH 08, 2012
See what's happening at PixInk Design....
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AMEX Open Forum: The $20 Trillion Question: Is Your Brand Capturing the Female Brain?
FEBRUARY 22, 2012
Despite the fact that men and women share 99 percent of the same DNA, “There is no unisex brain,” says M. Louann Brizendine, neuropsychiatrist and author of The Female Brain....
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Branding Magazine: How to Build a Bigger Brand with Pinterest
FEBRUARY 15, 2012
As if brands need another outlet for their social media cache, along comes Pinterest to add to the mix....
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Ms. Magazine Celebrates 40 Years with Gloria Steinem and Kathy Spillar
FEBRUARY 05, 2012
Women of all generations came out to celebrate and raise money for Ms. Magazine at Spruce restaurant in San Francisco....
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Business Excellence: Marketing Brands: 2012 Marketing Trends
JANUARY 31, 2012
Will 2012 be the year when brands deliver more value and less hype?....
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Branding Magazine: Game On: How Gamification Can Help Brands Interact with Women Consumers Online
JANUARY 18, 2012
A recent Forbes article called gaming the “future of business” and the implications couldn’t have been clearer: women are the new face of online gamers....
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Target Marketing: Email Designs that Break the Rules for Response
JANUARY 16, 2012
Brands once knew "the rules." Email conformed to single-browsing width, and Web-safe fonts ruled inboxes....
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Branding Magazine: Data-Driven Design Enhances the Consumer Brand Experience
JANUARY 08, 2012
Numbers don’t lie. They aren’t influenced by our baggage, hubris, or subconscious need to be right....
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Marketing Trendz: Designed for the Holidays
DECEMBER 21, 2011
Add the spice of persuasive design to keep the holiday tills ringing....
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Branding Magazine: 2012 Digital Design Trends Through the Consumer Behavior Lens
DECEMBER 19, 2011
The New Year 2012 is upon us. Designers and marketers are busy forecasting what awaits in the digital design pipeline over the next 12 months....
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Talent Zoo: Changing Technology Retail Design: How to Capture Female Buyers
DECEMBER 19, 2011
Fashion brands are in the business of using visual merchandising to make meaningful consumer connections and inciting “buy behavior.”....
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PixInk Design: 'Tis the Season to be #indivisible
DECEMBER 07, 2012
See what's happening at PixInk Design....
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Say Hello to PixInk Brand Boardroom Member: Kat Gordon, the Momsumer
DECEMBER 06, 2011
As PixInk studies aspects of brand marketing to women, we understand the paramount importance of educating and servicing brands that market to moms. PixInk is leveraging Kat’s special talent to....
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Portfolio: Online Shopping Without Satisfaction
DECEMBER 01, 2011
Welcome to the season of retail contradiction. After a Cyber Monday that made online sales history—we’re talking $1.25....
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Branding Magazine: How the Spice of Persuasive Design Can Put the Jingle in Your Holiday Sales
NOVEMBER 30, 2011
Just what is it about the smell of cinnamon and cloves that ushers in the holiday season?....
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Talent Zoo: Design for Responses, Not by the Rules
NOVEMBER 23, 2011
Brands once knew the rules. Email conformed to a single-browsing width and web-safe fonts ruled inboxes. Resistance was futile....
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HAPPI: Gotta Sale? Show Me Your QR Code?
NOVEMBER 22, 2011
Looking for women consumers? Interactive scavenger hunts are creating fun brand experiences and scoring serious sales....
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Branding Magazine: The Three Screens of Eve – Designing Online for Women is Different?
NOVEMBER 18, 2011
A new smartphone is flaunting its design. This one is pretty in plum. The HTC Rhyme isn’t 4G-compatible like other smartphones....
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Oracle Profit Magazine: Four New Principles of Branding Patterns
OCTOBER 25, 2011
Everything we know about marketing is changing. “Ephemeral” is the word of the day at Anthropologie’s companion site, entymologie....
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Ayesha Mathews | Celebrating Our Terrific Twos at PixInk!
OCTOBER, 13 2012
See what's happening at PixInk Design....
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Retail Online Integration: Then End to Full-Price Retailing?
OCTOBER 04, 2011
What’s the deal with daily-deal sites? A study by Rice University professor Utpal Dholakia has added fire to....
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The Sociable: Do Social Media Marketers Underestimate Women?
OCTOBER 03, 2011
Women are a force to be reckoned with in social media, according to a new study conducted by Harris Interactive (for Rebtel)....
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Social Tech Pop: The Poke is a Wing Man to Social Networkers
OCTOBER 03, 2011
Have you heard about the poke? The poke is a wing man to social networkers. It was strictly an offline player until popular social networking site Facebook built its network based....
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Marketing Daily: 'Ephemeral': Marketing Word of the Day
SEPTEMBER 27, 2011
Ephemeral is the word of the day at Anthropologie's "entymologie," a companion micro-site reflecting the retail platform's adventurous spirit....
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Young, Fabulous & Self-Employed Magazine [YFS]: 12 Experts Reveal Why Your Website Doesn't Make Dollars or Sense
SEPTEMBER 20, 2011
If you're an entrepreneur with an online presence or a fledgling startup ready to make the leap – listen up – these tips will save you money and jump start your online business....
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Seattle Post Intelligencer: Does this Brand Make My Butt Look Bad?
SEPTEMBER 09, 2011
Just when you thought it was safe to surf the Internet or open a magazine, a brand campaign shocks your senses. Sometimes, business owners commit web design misdemeanors....
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Get Happy: Product Packaging that Makes Consumers Smile
AUGUST 04, 2011
So long clunky product packaging. We barely knew ye. Product packaging is undergoing an extreme makeover....
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Oracle Profit Magazine: Three Design Principles for Retail Platforms
JULY 25, 2011
The next time someone leans over and whispers that they are trying on a “virtual monocle,” don’t be surprised....
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Techcrunch: (Client feature) Damsels in Success
AUGUST 22, 2007
Damsels In Success has officially launched with a networking platform that is targeted strictly at professional women....
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