BACK TO MAIN SITE

  • Topics

    •  
    Recent Posts
     

    •  
    Brands that get it right: Under Armour’s “What’s Beautiful”
    05/25/2012

    Under Armour (UA), the brand known for performance apparel, footwear, and accessories is now sending a resounding, empowering message to women athletes.

    The campaign, What’s Beautiful, is hosted on a microsite, whatsbeautiful.ua.com, and a mobile app. It charges women to redefine themselves by turning fitness goals into a competitive, inspiring sport


    READ MORE>>
    TAGGED: , , , ,
    COMMENTS: NO COMMENT
     
     
    Tags
    • advertising (2)
    • Apparel (1)
    • Apple (2)
    • Ayesha Mathews (1)
    • ayesha mathews wadhwa (2)
    • Baby Boomers (1)
    • Beats by Dre (1)
    • beauty standards (1)
    • BEIH (1)
    • Best Buy (1)
    • Bethenny Frankel (1)
    • BIC (1)
    • Bic for Her (1)
    • Bioré (1)
    • BlogHer (1)
    • BNET (1)
    • Body Image (1)
    • Book Review (1)
    • Boomer women consumers (1)
    • Boon Spoon (1)
    • Bossypants (1)
    • Boston East India Hotels (1)
    • brainstorming (1)
    • brainstorming platform (1)
    • brand (1)
    • Brand aura (1)
    • brand boardroom (2)
    • Brand Building (2)
    • Brand Design (1)
    • brand experiences (2)
    • brand extension (1)
    • brand identity (3)
    • Brand Influence (1)
    • brand loyalty (2)
    • brand marketing (4)
    • Brand Partners (1)
    • branded (1)
    • branding (8)
    • Branding Beauty (1)
    • Branding for Generations (1)
    • brands (4)
    • Bridget Brennan (1)
    • Celebrity branding (1)
    • celebrity line (1)
    • cesar castro (1)
    • charitable donations (1)
    • Charles Schwab (1)
    • Christian Louboutin (1)
    • Claire Raines (1)
    • Clinique (1)
    • Clorox (1)
    • Coke (1)
    • color (1)
    • Color IQ (1)
    • community sourcing (1)
    • conference (1)
    • Conferences (1)
    • consumer behavior (1)
    • consumer marketing (1)
    • consumer spending (1)
    • consumers (3)
    • corporate event (1)
    • corporate responsability (1)
    • Cosmetics (1)
    • Cover Girl (1)
    • create jobs for usa (1)
    • Creative Directors (1)
    • Creativity (1)
    • Cristal for Her (1)
    • customer engagement (1)
    • Customer experience (1)
    • daily deals (1)
    • Dell (1)
    • Della (1)
    • design (4)
    • Design Firm (1)
    • Differences in Men and Women (1)
    • digital branding (1)
    • digital design (1)
    • Dina Yassin (1)
    • Diversity (1)
    • Dove (1)
    • drug and alcohol dependency. (1)
    • Elisa Halerman (1)
    • email designs
    • evolution of beauty standards (1)
    • Facebook
    • fashion stylist (1)
    • female olympians (1)
    • fitness goals (1)
    • Ford (1)
    • Four Seasons (1)
    • Friendships Don't Just Happen!: The Guide to Creating a Meaningful Circle of GirlFriends (1)
    • gaming (1)
    • Ganbatte Japan (1)
    • Gender-based Neuroscience (1)
    • gender-marketing stereotypes (2)
    • Generation X (1)
    • Gigi Lee Chang (1)
    • Giorgio Armani (1)
    • Girl Effect (1)
    • girl gamers (1)
    • girlfriends (1)
    • Girls Education (1)
    • global atelier (1)
    • global brainstorming (1)
    • Global Branding (1)
    • Goa (1)
    • Goa Hotels (1)
    • GoDaddy (1)
    • Green (1)
    • green brands (1)
    • groupon (1)
    • Harley-Davidson (1)
    • historical beauty standards (1)
    • Home Depot (1)
    • Hope Consulting (1)
    • Hope Neighbor (1)
    • hotel marketing (1)
    • html email
    • Iams (1)
    • Ikea (1)
    • indivisible (1)
    • interactive (2)
    • International Peace Institute (1)
    • internet video (1)
    • iPad (1)
    • It’s My Team (1)
    • Jack Daniels (1)
    • Jaguar (1)
    • Jennifer Lopez (1)
    • Jessica Simpson (1)
    • Justin Bieber (1)
    • kat gordon (1)
    • Kerri Walsh (1)
    • KFOG (1)
    • Lady Gaga (1)
    • Laura L. Brown (1)
    • Law of Subtraction (1)
    • living social (1)
    • luxury brands (1)
    • Luxury Hotels (2)
    • M2W (2)
    • Makeup (1)
    • making friends (1)
    • Marchesa (1)
    • Maria Sharapova (1)
    • Mark Tungate (1)
    • marketing (5)
    • marketing to moms (1)
    • Marketing To Women (17)
    • marketing trends (1)
    • Marlen Esparza. Jennifer Kessy (1)
    • Martha Stewart (1)
    • maternal instinct (1)
    • Matthew E. May (1)
    • media spending (1)
    • merchandise design (1)
    • Michael Moon (1)
    • micro agency (1)
    • Microsoft (1)
    • Midas Way (1)
    • Millenials (1)
    • Minted Magazine (1)
    • Mira Veda (1)
    • mobile apps (2)
    • Mobile Couponing (1)
    • mobile marketing (3)
    • mom consumers (1)
    • multi-platform brands (1)
    • myths about marketing to women (1)
    • narrative marketing (1)
    • Natalie Coughlin (1)
    • Near Field Communication (1)
    • Nestle (1)
    • NFL (1)
    • Nike (2)
    • Nordstroom (1)
    • North Goa Hotel (1)
    • NYC (2)
    • Olympics (1)
    • Om Aroma (2)
    • online advertising (1)
    • online display advertising (1)
    • online experience (1)
    • online presence (1)
    • online video (1)
    • opportunity financial network (1)
    • organic baby food (1)
    • organic toddle food (1)
    • package design (1)
    • Pantene (1)
    • Pantone (1)
    • paper thin tech (1)
    • paper thin technology (1)
    • Persuasive Design (1)
    • persuasive technology (1)
    • pinkcoating (1)
    • Pinterest (1)
    • PixInk (1)
    • PixInk Brand Boardroom (1)
    • PixInk Design (1)
    • PixInk Team (1)
    • Plum Organics (1)
    • popular brands (1)
    • presentation (1)
    • Presumers (1)
    • Print Advertising (1)
    • Proctor and Gamble (1)
    • product packaging (1)
    • provocative advertising (1)
    • QR Code (1)
    • QR Code Scavenger Hunt (1)
    • QR Codes (1)
    • QR codes and smartphones (1)
    • Quantcast (1)
    • Rachael Ray (1)
    • Rachel Zoe (1)
    • real beauty (1)
    • Real-time bidding (1)
    • recovery (1)
    • Relationship marketing (1)
    • Renee Richardson (1)
    • Retail Displays (1)
    • Revlon (1)
    • RTB (1)
    • salemail (1)
    • Salma Hayek (1)
    • Schick (1)
    • Sephora (1)
    • sexualization of young girls (1)
    • Shasta Nelson (1)
    • slender tech (1)
    • slender technology (1)
    • smartphone design (1)
    • smartphones (1)
    • SMS Campaigns (1)
    • sober houses (1)
    • sobriety (1)
    • Social Change
    • social design
    • Social Media
    • social media trends
    • social network
    • Social Responsability
    • Social Responsibility
    • Social Strategy
    • Sol Goa (1)
    • Sports (1)
    • starbucks (2)
    • Stride (1)
    • sustainable brands (1)
    • sustainable policy (1)
    • Target (2)
    • targeted consumer (1)
    • Tarun Tahiliani (1)
    • Tech Domestics (1)
    • tech innovation (1)
    • technology retail design (1)
    • Technology Trends (1)
    • Thank you (1)
    • The 3% Conference (1)
    • The Neilson Company (1)
    • thin laptop (1)
    • thin mobile (1)
    • thin tech (1)
    • thin tech design (1)
    • thin technology (1)
    • thin technology design (1)
    • thin tv (1)
    • Tide (1)
    • Toms (1)
    • Trends (1)
    • Trojan (1)
    • TV (1)
    • Under armour (1)
    • viral video (1)
    • visual merchandising (1)
    • Volvo (1)
    • Wal-mart (1)
    • website development (1)
    • Weight Watchers (1)
    • what's beautiful (1)
    • white packaging (1)
    • Windows 8 (1)
    • women (1)
    • women athletes (1)
    • women consumers (9)
    • women gaming (1)
    • Women's Economy (1)
    • women's fitness (1)
    • Women’s Apparel (1)
    • women’s influence in social media (1)
    Fan & Follow