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Brand Aura: Turning a Company Into a Culture

04/11/2013

In today’s world, a business is much more than just a logo.

Brands are living, breathing things that can evoke a range of feelings and emotions in consumers

Welcome to the mommy melting pot

A recent Ad Age article about a Target advertising campaign aimed at mothers contains a marketing insight that can benefit any company looking to reach a new audience. A quote from the story spells it out in plain language: “Most marketers are still filling advertisements with young American mothers sporting wedding bands, even though plenty of today’s moms were born and raised outside of the U.S., are in nontraditional marital situations and are in their 30s or 40s.”—Ad Age, Dec 29, 2010  That’s a genuine marketing insight, free of charge.

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In today’s world, a business is much more than just a logo.

Welcome to the mommy melting pot

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