11/30/2011
Want to create a fun brand experience that targets women consumers and scores serious sales? Consider an interactive scavenger hunt using QR Codes.
Answering questions at every stop, Faigy embarked on a scavenger hunt using her smartphone. Google software engineer and Faigy’s boyfriend, Ari Gilder, waited at the end with engagement ring in hand. Women consumers are also getting proposals using QR codes from brands leading them on fun, interactive scavenger hunts. What girl can refuse?
TAGGED:
brand experiences, interactive, M2W, Marketing To Women, QR Code, QR Code Scavenger Hunt, QR codes and smartphones, women consumers
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