There’s a new boss in town
VH1 revived Bret Michael’s career with the Rock of Love reality series to the delight of male audiences. Now the network is wooing a new audience: affluent women consumers. Why? A Pew research study of 30-to-44-year-olds reveals household spending decisions are exponentially linked to what women earn. A woman, who makes more money than her husband, makes more spending decisions. Single women consumers are responsible for all their purchases.