Pixink Blog » Marketing To Women

10/08/2012

photo: Collectors Weekly

BIC recently came under fire for its Cristal® for Her pens—and the response has been anything but ladylike.

Countless consumers took to the product review section on Amazon.com to vent their sometimes-sarcastic opinions based on the premise that the pen is nothing out of the ordinary…just pink.

TAGGED: BIC, Bic for Her, Cristal for Her, marketing, Marketing To Women, women

COMMENTS: 2

SHARE:

Swag, Sponsors, Action! BlogHer 2012

09/13/2012

All the hoorah is over and bloggers who attended the 8th annual BlogHer conference have emptied their swag bags.

This year’s conference was bigger than ever, offering useful seminars and opportunities for bloggers to connect outside of cyberspace. And along with the huge conference came big-time marketing.

TAGGED: BlogHer, Conferences, Harley-Davidson, Marketing To Women, Nestle, NYC, Trojan, Wal-mart

COMMENTS: NO COMMENT

SHARE:

Play Ball: New NFL Gear fits Girls to a T

09/06/2012

photo courtesy of NFLShop.com

It’s a big season for the National Football League.

Not only is the first female referee on the field; the league has launched its biggest-ever campaign to market team-branded apparel to the 85 million female fans who would rather watch the Bengals over The Bachelor.

TAGGED: It’s My Team, Marketing To Women, NFL, Print Advertising, Sports, Women’s Apparel

COMMENTS: NO COMMENT

SHARE:

In the News: Ayesha Mathews-Wadhwa Featured in Minted Magazine

06/06/2012

The 3%

Featured in Minted Magazine’s Summer 2012 edition [PAGE 38] PixInk Design’s Founder/Creative Director, AyeshaMathews-Wadhwa discusses how women pour $20T dollars a year in to the economy, yet only 3% of agency creative directors are women

TAGGED: Ayesha Mathews, ayesha mathews wadhwa, Creative Directors, Marketing To Women, Minted Magazine, The 3% Conference, Women's Economy

COMMENTS: NO COMMENT

SHARE:

Brands that get it right: Under Armour’s “What’s Beautiful”

05/25/2012

Under Armour (UA), the brand known for performance apparel, footwear, and accessories is now sending a resounding, empowering message to women athletes.

The campaign, What’s Beautiful, is hosted on a microsite, whatsbeautiful.ua.com, and a mobile app. It charges women to redefine themselves by turning fitness goals into a competitive, inspiring sport

TAGGED: fitness goals, Marketing To Women, Under armour, what's beautiful, women's fitness

COMMENTS: NO COMMENT

SHARE:

How the Creative Microagency Model Can Help Your Brand Score Big With Consumers

02/29/2012

Large advertising agencies are structured for mass marketing, but social media has orchestrated a shift away from the concept of a mass culture.

Consumers are talking, sharing, and researching more and as a result, broadcast technology no longer holds the first chair.

TAGGED: advertising, brand boardroom, Brand Building, brand identity, brand marketing, brands, Marketing To Women, micro agency

COMMENTS: 1

SHARE:

Gamification: Marketing to Women. The New Face of Gaming.

01/20/2012

The implications couldn’t have been clearer: women are the new face of online gamers according to a recent Forbes article “Women and Gaming.”

Girl gamers were previously thought to be socially awkward teens or introverted middle-agers, but in fact, women from various life stages and experiences are now joining the ranks of online gamers.

TAGGED: gaming, girl gamers, Marketing To Women, women gaming

COMMENTS: NO COMMENT

SHARE:

Capturing the Female Buyer Through Technology Retail Design

12/19/2011

Photo by Franco Deriu

Inciting “buy behavior,” fashion brands are in the business of making meaningful consumer connections through visual merchandising.

Using merchandise design, fashion brands are taking the opportunity to guide consumer behavior and reinforce brand image in the brick-and-mortar world. Technology retail design, on the other hand, hasn’t yet caught on to the value of similar display aesthetics.

TAGGED: brand marketing, M2W, Marketing To Women, merchandise design, technology retail design, visual merchandising

COMMENTS: NO COMMENT

SHARE:

Say Hello to PixInk Brand Boardroom Member: Kat Gordon, the momsumer

12/06/2011

Say Hello to PixInk Brand Boardroom Member Kat Gordon

As PixInk studies aspects of brand marketing to women, we understand the paramount importance of educating and servicing brands that market to moms. PixInk is leveraging Kat’s special talent to help us help brands connect with their mom market.

TAGGED: brand identity, brand marketing, kat gordon, marketing to moms, Marketing To Women, maternal instinct, mom consumers

COMMENTS: NO COMMENT

SHARE:

Gotta Sale? Show Me Your QR Code.

11/30/2011

Want to create a fun brand experience that targets women consumers and scores serious sales? Consider an interactive scavenger hunt using QR Codes.

Answering questions at every stop, Faigy embarked on a scavenger hunt using her smartphone. Google software engineer and Faigy’s boyfriend, Ari Gilder, waited at the end with engagement ring in hand. Women consumers are also getting proposals using QR codes from brands leading them on fun, interactive scavenger hunts. What girl can refuse?

TAGGED: brand experiences, interactive, M2W, Marketing To Women, QR Code, QR Code Scavenger Hunt, QR codes and smartphones, women consumers

COMMENTS: NO COMMENT

SHARE:

Topics

Now Tweeting

BIC recently came under fire for its Cristal® for Her pens—and the response has been anything but ladylike.

All the hoorah is over and bloggers who attended the 8th annual BlogHer conference have emptied their swag bags.

It’s a big season for the National Football League.

The 3%

Under Armour (UA), the brand known for performance apparel, footwear, and accessories is now sending a resounding, empowering message to women athletes.

Large advertising agencies are structured for mass marketing, but social media has orchestrated a shift away from the concept of a mass culture.

The implications couldn’t have been clearer: women are the new face of online gamers according to a recent Forbes article “Women and Gaming.”

Inciting “buy behavior,” fashion brands are in the business of making meaningful consumer connections through visual merchandising.

Say Hello to PixInk Brand Boardroom Member Kat Gordon

Want to create a fun brand experience that targets women consumers and scores serious sales? Consider an interactive scavenger hunt using QR Codes.

Fan & Follow