Pixink Blog

Capturing the Female Buyer Through Technology Retail Design

12/19/2011

Photo by Franco Deriu

Inciting “buy behavior,” fashion brands are in the business of making meaningful consumer connections through visual merchandising.

Using merchandise design, fashion brands are taking the opportunity to guide consumer behavior and reinforce brand image in the brick-and-mortar world. Technology retail design, on the other hand, hasn’t yet caught on to the value of similar display aesthetics.

Want to create a fun brand experience that targets women consumers and scores serious sales? Consider an interactive scavenger hunt using QR Codes.

Answering questions at every stop, Faigy embarked on a scavenger hunt using her smartphone. Google software engineer and Faigy’s boyfriend, Ari Gilder, waited at the end with engagement ring in hand. Women consumers are also getting proposals using QR codes from brands leading them on fun, interactive scavenger hunts. What girl can refuse?

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Inciting “buy behavior,” fashion brands are in the business of making meaningful consumer connections through visual merchandising.

Want to create a fun brand experience that targets women consumers and scores serious sales? Consider an interactive scavenger hunt using QR Codes.

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