11/30/2011

Want to create a fun brand experience that targets women consumers and scores serious sales? Consider an interactive scavenger hunt using QR Codes.

Answering questions at every stop, Faigy embarked on a scavenger hunt using her smartphone. Google software engineer and Faigy’s boyfriend, Ari Gilder, waited at the end with engagement ring in hand. Women consumers are also getting proposals using QR codes from brands leading them on fun, interactive scavenger hunts. What girl can refuse?

 
 
09/21/2011
http://bit.ly/n9oWHE

Your interactive showdown is coming. So are the attendees. Their attention spans are short. Their expectations are high. Is your corporate event up to the challenge?

 
 

Tags
  • advertising (2)
  • ayesha mathews wadhwa (1)
  • Best Buy (1)
  • BNET (1)
  • Body Image (1)
  • Boomer women consumers (1)
  • Bossypants (1)
  • brainstorming (1)
  • brainstorming platform (1)
  • brand boardroom (1)
  • Brand Building (2)
  • brand experiences (2)
  • brand identity (3)
  • brand loyalty (1)
  • brand marketing (4)
  • branded (1)
  • branding (2)
  • brands (4)
  • cesar castro (1)
  • charitable donations (1)
  • Charles Schwab (1)
  • color (1)
  • community sourcing (1)
  • conference (1)
  • consumer behavior (1)
  • consumers (3)
  • corporate event (1)
  • create jobs for usa (1)
  • daily deals (1)
  • Dell (1)
  • Della (1)
  • design (3)
  • Diversity (1)
  • Dove (1)
  • email designs
  • Facebook
  • gaming (1)
  • Ganbatte Japan (1)
  • gender-marketing stereotypes (2)
  • Girl Effect (1)
  • girl gamers (1)
  • Girls Education (1)
  • global atelier (1)
  • global brainstorming (1)
  • Global Branding (1)
  • GoDaddy (1)
  • groupon (1)
  • Home Depot (1)
  • html email
  • indivisible (1)
  • interactive (2)
  • kat gordon (1)
  • KFOG (1)
  • living social (1)
  • M2W (2)
  • marketing to moms (1)
  • Marketing To Women (12)
  • maternal instinct (1)
  • merchandise design (1)
  • micro agency (1)
  • Midas Way (1)
  • Mira Veda (1)
  • Mobile Couponing (1)
  • mobile marketing (2)
  • mom consumers (1)
  • multi-platform brands (1)
  • myths about marketing to women (1)
  • narrative marketing (1)
  • Near Field Communication (1)
  • Nordstroom (1)
  • Om Aroma (2)
  • opportunity financial network (1)
  • package design (1)
  • paper thin tech (1)
  • paper thin technology (1)
  • persuasive technology (1)
  • pinkcoating (1)
  • Pinterest (1)
  • presentation (1)
  • product packaging (1)
  • provocative advertising (1)
  • QR Code (1)
  • QR Code Scavenger Hunt (1)
  • QR Codes (1)
  • QR codes and smartphones (1)
  • Relationship marketing (1)
  • Renee Richardson (1)
  • salemail (1)
  • sexualization of young girls (1)
  • slender tech (1)
  • slender technology (1)
  • smartphone design (1)
  • smartphones (1)
  • SMS Campaigns (1)
  • social design
  • social media trends
  • social network
  • starbucks (1)
  • Target (1)
  • tech innovation (1)
  • technology retail design (1)
  • thin laptop (1)
  • thin mobile (1)
  • thin tech (1)
  • thin tech design (1)
  • thin technology (1)
  • thin technology design (1)
  • thin tv (1)
  • visual merchandising (1)
  • Weight Watchers (1)
  • women consumers (9)
  • women gaming (1)
  • women’s influence in social media (1)