Have you heard about the poke?

The poke is a wingman to social networkers. It was strictly an offline player until Facebook built its social network based on human-to-human interaction. They call it social design. And it’s turning the poke into an online superstar.

Get ready to get social

When James Brown howled, “It’s a man’s world,” he probably did not bet on Facebook. Women wield their influence on the social network, making up the majority of Facebook’s 600 million users. The same is true for social media giants Groupon and Twitter.

Women abound on the Internet. Large and small businesses seeking to market to women consumers are taking notice.