The truth is that brands need to go beyond the visually appealing to create good design.

Those who don’t risk being outshone by their competitors.

As a rule, email was conformed to a single-browsing width and web-safe fonts.These were the rules brands knew and resistance was futile.

Designers have begun to embrace creativity in direct marketing and design not by the “rules,” but for responses.

Have you heard about the poke?

The poke is a wingman to social networkers. It was strictly an offline player until Facebook built its social network based on human-to-human interaction. They call it social design. And it’s turning the poke into an online superstar.

We'll take our space with a side of mustard please! Relishing mustard yellow this afternoon at PixInk HQ. Its the perfect color for transitioning seasons. From Global Atelier: http://bit.ly/nqlBKO