07/06/2011
Home Depot. Best Buy. Charles Schwab
Each of these once testosterone-driven brands has recently shifted their marketing strategies to engage the world’s most influential consumer: women.
Should you follow their lead? Absolutely. If you are in business today, and are not actively marketing to women, you’re overlooking purchasing power that can deliver profits. Women consumers are no longer a niche market.
TAGGED:
Best Buy, Charles Schwab, Dell, Della, Home Depot, Midas Way, Nordstroom
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