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Creating a Brand for the People: Reframing B2B, B2C to focus on P2P (Person to Person) for Effective Brand Marketing: Here’s Why

05/08/2012

When Steve Jobs said, “it’s hard for [customers] to tell you what they want when they’ve never seen anything remotely like it.,” he was on to something.

It’s been said, but it’s worth repeating: brands must be intuitive when they approach consumers. It doesn’t take clairvoyance, but it does take a profound understanding of what you have to offer

Have you heard about the poke?

The poke is a wingman to social networkers. It was strictly an offline player until Facebook built its social network based on human-to-human interaction. They call it social design. And it’s turning the poke into an online superstar.

So long clunky product packaging. We barely knew ye.

Product packaging is undergoing an extreme makeover. Besides environmental stewardship, another reason exists for this evolution in package design: manufacturers and retailers are wrapping product packaging into consumers’ brand experiences. Impenetrable clamshells and boring cardboard boxes are going the way of the dodo bird. In their place is product packaging that makes consumers smile.

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When Steve Jobs said, “it’s hard for [customers] to tell you what they want when they’ve never seen anything remotely like it.,” he was on to something.

Have you heard about the poke?

So long clunky product packaging. We barely knew ye.

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