Pixink Blog » branding

Hotels Get Personal to Connect with Guests Online

02/11/2013

When a luxury hotel opens, it’s always intriguing to get a glance at what the new spot boasts.

From sumptuous materials to customized service, these upscale lodges offer something special that you just won’t find at your average Holiday Inn.

TAGGED: branding, customer engagement, Customer experience, Four Seasons, hotel marketing, Luxury Hotels, marketing, online experience, website development

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In a Season of Excess – The Gift of Subtraction

12/28/2012

Today’s world is busier than ever before.

Most people rush more, do extra and add on to keep up—but there’s another option: subtraction.

TAGGED: Book Review, branding, Creativity, Law of Subtraction, Matthew E. May

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Successful Brand Building: The 4 Components

12/14/2012

It may look easy, but brands put a lot of thought into the platforms they produce.

It’s interesting to see how it all comes together building to success.

TAGGED: Apple, branding, Clinique, Coke, iPad, Jaguar, Nike

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Value. You’re Brand’s Secret Knockout Punch

12/06/2012

More than ever, it’s necessary to have a solid brand.

Why? Customer expectations.

TAGGED: Apple, brand, branding, digital branding, marketing, Microsoft, Social Responsibility, Toms, Windows 8

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Successful Brand Extensions Who Get it Right

11/02/2012

Brand extensions can go very wrong or very right, conjuring responses like “Why didn’t they do that sooner?” or Why on Earth did they do that?”

Taking lessons from companies who have gotten it right, brands can expand into new markets and boost their brand equity.

TAGGED: Beats by Dre, brand extension, branding, Clorox, Giorgio Armani, Iams, Ikea, Jack Daniels, Marchesa, Martha Stewart, starbucks, Tide

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Superstar Branding: Brand Extensions Gone Right

08/28/2012

photo courtesy: SUGARPOVA

There are celebrities who are brand ambassadors…and then there are celebrities with brands.

How do high-profile individuals differentiate themselves as a brand, rather than representing one that’s already established?

TAGGED: Bethenny Frankel, branding, Celebrity branding, celebrity line, Jennifer Lopez, Jessica Simpson, Justin Bieber, Maria Sharapova, marketing, Rachael Ray, Rachel Zoe, Salma Hayek

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Creating a Brand for the People: Reframing B2B, B2C to focus on P2P (Person to Person) for Effective Brand Marketing: Here’s Why

05/08/2012

When Steve Jobs said, “it’s hard for [customers] to tell you what they want when they’ve never seen anything remotely like it.,” he was on to something.

It’s been said, but it’s worth repeating: brands must be intuitive when they approach consumers. It doesn’t take clairvoyance, but it does take a profound understanding of what you have to offer

TAGGED: brand loyalty, brand marketing, branding, brands, consumers, Relationship marketing

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Building a Bigger Brand with Pinterest

02/24/2012

Adding to the cache of social media outlets, Pinterest has arrived on the scene.

For individuals, the benefits are clear, but can brands find using Pinterest an outlet to building their Brand?

TAGGED: ayesha mathews wadhwa, branded, branding, brands, Pinterest, social network

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When a luxury hotel opens, it’s always intriguing to get a glance at what the new spot boasts.

Today’s world is busier than ever before.

It may look easy, but brands put a lot of thought into the platforms they produce.

More than ever, it’s necessary to have a solid brand.

Brand extensions can go very wrong or very right, conjuring responses like “Why didn’t they do that sooner?” or Why on Earth did they do that?”

There are celebrities who are brand ambassadors…and then there are celebrities with brands.

When Steve Jobs said, “it’s hard for [customers] to tell you what they want when they’ve never seen anything remotely like it.,” he was on to something.

Adding to the cache of social media outlets, Pinterest has arrived on the scene.

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