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How the Creative Microagency Model Can Help Your Brand Score Big With Consumers

02/29/2012

Large advertising agencies are structured for mass marketing, but social media has orchestrated a shift away from the concept of a mass culture.

Consumers are talking, sharing, and researching more and as a result, broadcast technology no longer holds the first chair.

As a rule, email was conformed to a single-browsing width and web-safe fonts.These were the rules brands knew and resistance was futile.

Designers have begun to embrace creativity in direct marketing and design not by the “rules,” but for responses.

Say Hello to PixInk Brand Boardroom Member Kat Gordon

As PixInk studies aspects of brand marketing to women, we understand the paramount importance of educating and servicing brands that market to moms. PixInk is leveraging Kat’s special talent to help us help brands connect with their mom market.

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Large advertising agencies are structured for mass marketing, but social media has orchestrated a shift away from the concept of a mass culture.

As a rule, email was conformed to a single-browsing width and web-safe fonts.These were the rules brands knew and resistance was futile.

Say Hello to PixInk Brand Boardroom Member Kat Gordon

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