07/06/2011
There are two new kids on the block. Let’s call them social media and the mobile web. People embrace the duo because they come with connections. To entrepreneurs—always branding small businesses and corporations—social media and the mobile web are the ultimate hookup. They flee to the duo hoping to connect with the pair’s friends: throngs of women consumers. Make new friends, but keep the old. In the frenzy of newness,1
