Human interaction is widely based on exchanging stories.
Michael Moon knows how to tell a story. Iconic brands like Disney, Microsoft, Nestle, Chevron, Intel, Google and Humana, to name a few, have called on Michael to help develop compelling brand narratives. He has also worked with the United Nations/International Peace Institute, formerly the International Peace Academy, to modernize their presence through telling their story. An extraordinary inkslinger – that's what comes to mind when we think of Michael Moon. We welcome him to the PixInk Brand Boardroom and are happy to have him on board.
United Nations/International Peace Institute
For decades, the International Peace Academy had served as a think tank to the UN. Their identity, their publications, their manner of presenting material had stopped evolving sometime in the early '80s. They recognized the need for a new, globally relevant approach. They also recognized that relevance is delicate: it’s not enough to offer a sound strategy supported by mountains of evidence. These mechanisms can be the difference between success and failure.
Thus a new name: the International Peace Institute. A new logo. A sweeping revision of graphical conventions for print, presentation and online media. But most off all, a new story, a new way to create meaning from piles of data. In other words, a perspective. A perspective in which Michael played an integral role in cultivating a new story.
Upon their launch at a closed-door session attended by diplomats and dignitaries, Dumisani Kumalo, South Africa's Permanent Representative to the UN, rose and stated, "We all know that Africa suffers from myriad crises. But never have I seen the data presented in a way so compelling or so urgent."
And that is the difference between analysis and action.
With Michael’s talent to weave words into stories with significant meaning and impact, we are thrilled to have him as a member of the PixInk Brand Boardroom offering our clients the opportunity to work with a word-master who can “Think like an architect, write like a mother******, sell fire to the devil.”