Say Hello to PixInk Brand Boardroom Member Cesar Castro, Community Sourcing Innovator

Innovator – in·no·va·tor (n.) – a person or an organization who is one of the first to introduce into reality something better than before.

Cesar Castro’s an innovator, a community sourcing guru. He brings to our Brand Boardroom a wealth of experience and know-how when it comes to designing and executing platforms to assemble together diverse groups to see what’s on their minds.

One of Cesar’s recent projects involved working with a global consumer products company — they were looking to collect internal-employee-driven ideas from 12 company regions around a particular brand. The challenge was to design a virtual brainstorming platform to engage this diverse and dispersed global group. Cesar’s team provided innovation expertise to design the entire process from start to finish including the question framework, company recruiting recommendations and the use of motivations/incentives. As well, a proprietary brainstorming platform was created to host the online event.

The virtual brainstorming event took place over five days and upon completion, a comprehensive report including all the raw data was provided, along with additional tools to prioritize top ideas and filter results. Participation was key and the event garnered global participation from all 12 regions and resulted in many new ideas around the brand.

PixInk is excited to welcome Cesar Castro to our Brand Boardroom to leverage his expertise building turn-key brainstorming platforms to help our clients drive breakthrough ideas.