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    What’s the deal? The technology of mobile couponing
    04/13/2012

    Consumers love a good find.

    With smartphones now outselling PCs, brands are now investing in discount strategies using mobile commerce. In 2011, US cosumers saved more than $4.6 billion using coupons; up from $500 million in 2010.


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    Thin is In: How Brands Are Using “Thin” Technology to Translate Luxury
    02/21/2012

    If you’ve ever wanted to be thin, you’re not alone.

    The beauty and auto industries have historically used “skinny” to sell lifestyle dreams. While beauty and auto brands are using more discretion in their advertising now, the “skinny” concept has but changed partners


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