When Steve Jobs said, “it’s hard for [customers] to tell you what they want when they’ve never seen anything remotely like it.,” he was on to something.

It’s been said, but it’s worth repeating: brands must be intuitive when they approach consumers. It doesn’t take clairvoyance, but it does take a profound understanding of what you have to offer

Large advertising agencies are structured for mass marketing, but social media has orchestrated a shift away from the concept of a mass culture.

Consumers are talking, sharing, and researching more and as a result, broadcast technology no longer holds the first chair.

Adding to the cache of social media outlets, Pinterest has arrived on the scene.

For individuals, the benefits are clear, but can brands find using Pinterest an outlet to building their Brand?

Peppermint syrup, mocha sauce, whipped cream…Starbucks is percolating in the spirit of holiday cheer and good will towards men (and women)—in more ways than one.

Women are a force to be reckoned within social media according to a new study conducted by Harris Interactive (for Rebtel).

This is key information for internet marketers who previously thought they were catering to male audiences.

Have you heard about the poke?

The poke is a wingman to social networkers. It was strictly an offline player until Facebook built its social network based on human-to-human interaction. They call it social design. And it’s turning the poke into an online superstar.

Can a vote with your wallet stop the sexualization of young girls in the media?

The advertising is creepy and familiar. A model tosses out a sultry stare. Her come hither pose can outrival any twenty-something in Paris. But she is no adult. The latest incarnation of the child bride model is Thylane Blondeau dressed in gold and heels in French Vogue.

There are two new kids on the block. Let’s call them social media and the mobile web. People embrace the duo because they come with connections. To entrepreneurs—always branding small businesses and corporations—social media and the mobile web are the ultimate hookup. They flee to the duo hoping to connect with the pair’s friends: throngs of women consumers. Make new friends, but keep the old. In the frenzy of newness,1

Get ready to get social

When James Brown howled, “It’s a man’s world,” he probably did not bet on Facebook. Women wield their influence on the social network, making up the majority of Facebook’s 600 million users. The same is true for social media giants Groupon and Twitter.

Women abound on the Internet. Large and small businesses seeking to market to women consumers are taking notice.

Ganbatte Japan

Its been almost 2 months since the earthquake hit Japan…and while the devastating coverage has stopped saturating our news channels, the after effects of the tsunami have not and probably won’t for a long time. We’re so glad to have an opportunity to support the Japan disaster relief efforts.

We want to invite you to join us at Founders Den, 7:00 pm on May 21 for Ganbatte Japan (Keep Going Japan) – the Tsunami relief fundraiser to benefit Save the Children, Japan.