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    Superstar Branding: Brand Extensions Gone Right
    08/28/2012
    photo courtesy: SUGARPOVA

    There are celebrities who are brand ambassadors…and then there are celebrities with brands.

    How do high-profile individuals differentiate themselves as a brand, rather than representing one that’s already established?


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    Thin is In: How Brands Are Using “Thin” Technology to Translate Luxury
    02/21/2012

    If you’ve ever wanted to be thin, you’re not alone.

    The beauty and auto industries have historically used “skinny” to sell lifestyle dreams. While beauty and auto brands are using more discretion in their advertising now, the “skinny” concept has but changed partners


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