Pixink Blog » Marketing to Women

What’s the deal? The technology of mobile couponing

04/13/2012

Consumers love a good find.

With smartphones now outselling PCs, brands are now investing in discount strategies using mobile commerce. In 2011, US cosumers saved more than $4.6 billion using coupons; up from $500 million in 2010.

TAGGED: Mobile Couponing, Near Field Communication, QR Codes, SMS Campaigns

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Branding Across the Globe: What Weight Watchers’ Ads Reveal About Our Views of Body Image

04/09/2012

AGENCY: Fred & Farid

Branding doesn’t live in a bubble.

In order to resonate with audiences, marketers must take into account how different audiences view the world. Global brands then have the ongoing task of authenticating themselves and connecting with every market.

TAGGED: Body Image, Global Branding, Weight Watchers

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How the Creative Microagency Model Can Help Your Brand Score Big With Consumers

02/29/2012

Large advertising agencies are structured for mass marketing, but social media has orchestrated a shift away from the concept of a mass culture.

Consumers are talking, sharing, and researching more and as a result, broadcast technology no longer holds the first chair.

TAGGED: advertising, brand boardroom, Brand Building, brand identity, brand marketing, brands, Marketing To Women, micro agency

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Building a Bigger Brand with Pinterest

02/24/2012

Adding to the cache of social media outlets, Pinterest has arrived on the scene.

For individuals, the benefits are clear, but can brands find using Pinterest an outlet to building their Brand?

TAGGED: ayesha mathews wadhwa, branded, branding, brands, Pinterest, social network

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Gamification: Marketing to Women. The New Face of Gaming.

01/20/2012

The implications couldn’t have been clearer: women are the new face of online gamers according to a recent Forbes article “Women and Gaming.”

Girl gamers were previously thought to be socially awkward teens or introverted middle-agers, but in fact, women from various life stages and experiences are now joining the ranks of online gamers.

TAGGED: gaming, girl gamers, Marketing To Women, women gaming

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Capturing the Female Buyer Through Technology Retail Design

12/19/2011

Photo by Franco Deriu

Inciting “buy behavior,” fashion brands are in the business of making meaningful consumer connections through visual merchandising.

Using merchandise design, fashion brands are taking the opportunity to guide consumer behavior and reinforce brand image in the brick-and-mortar world. Technology retail design, on the other hand, hasn’t yet caught on to the value of similar display aesthetics.

TAGGED: brand marketing, M2W, Marketing To Women, merchandise design, technology retail design, visual merchandising

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Design by the Rules or Design for Responses?

12/07/2011

As a rule, email was conformed to a single-browsing width and web-safe fonts.These were the rules brands knew and resistance was futile.

Designers have begun to embrace creativity in direct marketing and design not by the “rules,” but for responses.

TAGGED: brand identity, brands, design, email designs, html email, multi-platform brands, women consumers

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PixInk Brand Boardroom Spotlight: Kat Gordon

12/06/2011

Say Hello to PixInk Brand Boardroom Member Kat Gordon

As PixInk studies aspects of brand marketing to women, we understand the paramount importance of educating and servicing brands that market to moms. PixInk is leveraging Kat’s special talent to help us help brands connect with their mom market.

TAGGED: brand identity, brand marketing, kat gordon, marketing to moms, Marketing To Women, maternal instinct, mom consumers

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Gotta Sale? Show Me Your QR Code.

11/30/2011

Want to create a fun brand experience that targets women consumers and scores serious sales? Consider an interactive scavenger hunt using QR Codes.

Answering questions at every stop, Faigy embarked on a scavenger hunt using her smartphone. Google software engineer and Faigy’s boyfriend, Ari Gilder, waited at the end with engagement ring in hand. Women consumers are also getting proposals using QR codes from brands leading them on fun, interactive scavenger hunts. What girl can refuse?

TAGGED: brand experiences, interactive, M2W, Marketing To Women, QR Code, QR Code Scavenger Hunt, QR codes and smartphones, women consumers

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Designing online for the three screen woman

11/15/2011

Pretty in plum, the HTC Rhyme is a new smartphone flaunting it’s design.

It’s not 4G-compatible like its contemporaries and retails at the same price point, but don’t fret, a goddess-like spokesperson puts us at ease. “All from one. All for you.” The “you” she refers to is women consumers.

TAGGED: gender-marketing stereotypes, Marketing To Women, smartphone design, smartphones, women consumers

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Topics

Now Tweeting

Consumers love a good find.

Branding doesn’t live in a bubble.

Large advertising agencies are structured for mass marketing, but social media has orchestrated a shift away from the concept of a mass culture.

Adding to the cache of social media outlets, Pinterest has arrived on the scene.

The implications couldn’t have been clearer: women are the new face of online gamers according to a recent Forbes article “Women and Gaming.”

Inciting “buy behavior,” fashion brands are in the business of making meaningful consumer connections through visual merchandising.

As a rule, email was conformed to a single-browsing width and web-safe fonts.These were the rules brands knew and resistance was futile.

Say Hello to PixInk Brand Boardroom Member Kat Gordon

Want to create a fun brand experience that targets women consumers and scores serious sales? Consider an interactive scavenger hunt using QR Codes.

Pretty in plum, the HTC Rhyme is a new smartphone flaunting it’s design.

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