Pixink Blog » Marketing to Women

10/08/2012

photo: Collectors Weekly

BIC recently came under fire for its Cristal® for Her pens—and the response has been anything but ladylike.

Countless consumers took to the product review section on Amazon.com to vent their sometimes-sarcastic opinions based on the premise that the pen is nothing out of the ordinary…just pink.

TAGGED: BIC, Bic for Her, Cristal for Her, marketing, Marketing To Women, women

COMMENTS: 2

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Solution-based Shopping, the Sephora Way

09/19/2012

photo: racked.com

Instead of sorting through displays or flagging down a sales associate, Sephora shoppers can now identify their style of makeup or skin issues based on individual needs.

The company opened its all-new Union Square location, which features…

TAGGED: Color IQ, Cosmetics, Makeup, NYC, Pantone, Retail Displays, Sephora

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Swag, Sponsors, Action! BlogHer 2012

09/13/2012

All the hoorah is over and bloggers who attended the 8th annual BlogHer conference have emptied their swag bags.

This year’s conference was bigger than ever, offering useful seminars and opportunities for bloggers to connect outside of cyberspace. And along with the huge conference came big-time marketing.

TAGGED: BlogHer, Conferences, Harley-Davidson, Marketing To Women, Nestle, NYC, Trojan, Wal-mart

COMMENTS: NO COMMENT

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Play Ball: New NFL Gear fits Girls to a T

09/06/2012

photo courtesy of NFLShop.com

It’s a big season for the National Football League.

Not only is the first female referee on the field; the league has launched its biggest-ever campaign to market team-branded apparel to the 85 million female fans who would rather watch the Bengals over The Bachelor.

TAGGED: It’s My Team, Marketing To Women, NFL, Print Advertising, Sports, Women’s Apparel

COMMENTS: NO COMMENT

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Say Hello to PixInk Brand Boardroom Member Laura Brown, Gender-based Neuroscience

09/05/2012

Men and Women are different.

Neuroscience can now explain the differences between how men’s and women’s brains are wired, and how that feeds behaviors and thoughts

TAGGED: Differences in Men and Women, Gender-based Neuroscience, Laura L. Brown

COMMENTS: NO COMMENT

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Superstar Branding: Brand Extensions Gone Right

08/28/2012

photo courtesy: SUGARPOVA

There are celebrities who are brand ambassadors…and then there are celebrities with brands.

How do high-profile individuals differentiate themselves as a brand, rather than representing one that’s already established?

TAGGED: Bethenny Frankel, branding, Celebrity branding, celebrity line, Jennifer Lopez, Jessica Simpson, Justin Bieber, Maria Sharapova, marketing, Rachael Ray, Rachel Zoe, Salma Hayek

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Brands Go for the Gold with Female Olympians

08/17/2012

courtesy: Pantene

Making their way through the media, Americans are recognizing their favorite Team USA Olympians.

Females drive over 80% of purchasing decisions in the United States and brands considered women as they developed ads for broadcast during the Olympics.

TAGGED: Cover Girl, female olympians, Kerri Walsh, Marlen Esparza. Jennifer Kessy, Natalie Coughlin, Olympics, Pantene, Proctor and Gamble, Thank you, women athletes

COMMENTS: NO COMMENT

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Three Ways to Find Your Brand’s Green Heartbeat

06/19/2012

Demonstrating social responsibility is vitally important to consumers for a variety of reasons.

First, as environmental inefficiencies and global warming are given more spotlight, consumers are increasingly aware of the effects big business and innovation have on current and future generations

TAGGED: Bridget Brennan, consumer spending, corporate responsability, green brands, sustainable brands, sustainable policy

COMMENTS: NO COMMENT

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Branded Beauty: How Marketing Changed the Way We Look — A Book Review

06/19/2012

Branded Beauty offers a comprehensive history of the standards of beauty from the ancients down through the modern era.

This history launches key insight into how the beauty industry evolved into a monolithic market

TAGGED: beauty standards, Branding Beauty, evolution of beauty standards, historical beauty standards, Mark Tungate, real beauty

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Brands That Get it Right: Plum Organics

06/19/2012

Photo: Plum Organics

Gigi Lee Chang turned a real-life parenting dilemma into a thriving business six years ago.

Seeing the lack of nutritious, good-tasting, organic feeding options that offered convenience to busy parents, she formulated an idea that brought innovation in the baby/toddler food market

TAGGED: Boon Spoon, Gigi Lee Chang, organic baby food, organic toddle food, Plum Organics, white packaging

COMMENTS: 1

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Topics

Now Tweeting

BIC recently came under fire for its Cristal® for Her pens—and the response has been anything but ladylike.

Instead of sorting through displays or flagging down a sales associate, Sephora shoppers can now identify their style of makeup or skin issues based on individual needs.

All the hoorah is over and bloggers who attended the 8th annual BlogHer conference have emptied their swag bags.

It’s a big season for the National Football League.

Men and Women are different.

There are celebrities who are brand ambassadors…and then there are celebrities with brands.

Making their way through the media, Americans are recognizing their favorite Team USA Olympians.

Demonstrating social responsibility is vitally important to consumers for a variety of reasons.

Branded Beauty offers a comprehensive history of the standards of beauty from the ancients down through the modern era.

Gigi Lee Chang turned a real-life parenting dilemma into a thriving business six years ago.

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