Its been almost 2 months since the earthquake hit Japan…and while the devastating coverage has stopped saturating our news channels, the after effects of the tsunami have not and probably won’t for a long time. We’re so glad to have an opportunity to support the Japan disaster relief efforts.
We want to invite you to join us at Founders Den, 7:00 pm on May 21 for Ganbatte Japan (Keep Going Japan) – the Tsunami relief fundraiser to benefit Save the Children, Japan.
First off, congratulations for having such a smart idea. Women account for 85% of all consumer purchases including everything from autos to health care.
But before you get started, think about the weight of this commitment. There is a right way and a wrong way to connect with your female audience. Let’s start with the wrong way.