Your interactive showdown is coming. So are the attendees. Their attention spans are short. Their expectations are high. Is your corporate event up to the challenge?

There are two new kids on the block. Let’s call them social media and the mobile web. People embrace the duo because they come with connections. To entrepreneurs—always branding small businesses and corporations—social media and the mobile web are the ultimate hookup. They flee to the duo hoping to connect with the pair’s friends: throngs of women consumers. Make new friends, but keep the old. In the frenzy of newness,1

Get ready to get social

When James Brown howled, “It’s a man’s world,” he probably did not bet on Facebook. Women wield their influence on the social network, making up the majority of Facebook’s 600 million users. The same is true for social media giants Groupon and Twitter.

Women abound on the Internet. Large and small businesses seeking to market to women consumers are taking notice.

Ganbatte Japan

Its been almost 2 months since the earthquake hit Japan…and while the devastating coverage has stopped saturating our news channels, the after effects of the tsunami have not and probably won’t for a long time. We’re so glad to have an opportunity to support the Japan disaster relief efforts.

We want to invite you to join us at Founders Den, 7:00 pm on May 21 for Ganbatte Japan (Keep Going Japan) – the Tsunami relief fundraiser to benefit Save the Children, Japan.

So you want your product or service to connect with a female audience?

First off, congratulations for having such a smart idea. Women account for 85% of all consumer purchases including everything from autos to health care.

But before you get started, think about the weight of this commitment. There is a right way and a wrong way to connect with your female audience. Let’s start with the wrong way.