Pixink Blog » Consumer Behavior

Value. You’re Brand’s Secret Knockout Punch

12/06/2012

More than ever, it’s necessary to have a solid brand.

Why? Customer expectations.

TAGGED: Apple, brand, branding, digital branding, marketing, Microsoft, Social Responsibility, Toms, Windows 8

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Brands that get it right: Under Armour’s “What’s Beautiful”

05/25/2012

Under Armour (UA), the brand known for performance apparel, footwear, and accessories is now sending a resounding, empowering message to women athletes.

The campaign, What’s Beautiful, is hosted on a microsite, whatsbeautiful.ua.com, and a mobile app. It charges women to redefine themselves by turning fitness goals into a competitive, inspiring sport

TAGGED: fitness goals, Marketing To Women, Under armour, what's beautiful, women's fitness

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Generational Values and the Affect on Brand Marketing

05/18/2012

As complicated as it seems, there really is a rhythm to branding for different generations.

There is argument as to the exact dates comprising post-Baby Boomers, but The Nielson Company requires very specific, individualized marketing strategies to be effective,

TAGGED: Baby Boomers, Brand Influence, Branding for Generations, Claire Raines, Generation X, Millenials, The Neilson Company

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Creating a Brand for the People: Reframing B2B, B2C to focus on P2P (Person to Person) for Effective Brand Marketing: Here’s Why

05/08/2012

When Steve Jobs said, “it’s hard for [customers] to tell you what they want when they’ve never seen anything remotely like it.,” he was on to something.

It’s been said, but it’s worth repeating: brands must be intuitive when they approach consumers. It doesn’t take clairvoyance, but it does take a profound understanding of what you have to offer

TAGGED: brand loyalty, brand marketing, branding, brands, consumers, Relationship marketing

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What’s the Deal? The Technology of Mobile Couponing

04/13/2012

Consumers love a good find.

With smartphones now outselling PCs, brands are now investing in discount strategies using mobile commerce. In 2011, US cosumers saved more than $4.6 billion using coupons; up from $500 million in 2010.

TAGGED: Mobile Couponing, Near Field Communication, QR Codes, SMS Campaigns

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Branding Across the Globe: What Weight Watchers’ Ads Reveal About Our Views of Body Image

04/09/2012

AGENCY: Fred & Farid

Branding doesn’t live in a bubble.

In order to resonate with audiences, marketers must take into account how different audiences view the world. Global brands then have the ongoing task of authenticating themselves and connecting with every market.

TAGGED: Body Image, Global Branding, Weight Watchers

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Building a Bigger Brand with Pinterest

02/24/2012

Adding to the cache of social media outlets, Pinterest has arrived on the scene.

For individuals, the benefits are clear, but can brands find using Pinterest an outlet to building their Brand?

TAGGED: ayesha mathews wadhwa, branded, branding, brands, Pinterest, social network

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Thin is In: How Brands Are Using “Thin” Technology to Translate Luxury

02/21/2012

If you’ve ever wanted to be thin, you’re not alone.

The beauty and auto industries have historically used “skinny” to sell lifestyle dreams. While beauty and auto brands are using more discretion in their advertising now, the “skinny” concept has but changed partners

TAGGED: paper thin tech, paper thin technology, slender tech, slender technology, tech innovation, thin laptop, thin mobile, thin tech, thin tech design, thin technology, thin technology design, thin tv

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More than ever, it’s necessary to have a solid brand.

Under Armour (UA), the brand known for performance apparel, footwear, and accessories is now sending a resounding, empowering message to women athletes.

As complicated as it seems, there really is a rhythm to branding for different generations.

When Steve Jobs said, “it’s hard for [customers] to tell you what they want when they’ve never seen anything remotely like it.,” he was on to something.

Consumers love a good find.

Branding doesn’t live in a bubble.

Adding to the cache of social media outlets, Pinterest has arrived on the scene.

If you’ve ever wanted to be thin, you’re not alone.

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