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    6 Tips to Engage and Enlighten with Online Video
    10/18/2012

    Long gone are the simple days of video advertising.

    A still growing market, video advertising is expected to grow 55% this year alone.


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    Solution-based Shopping, the Sephora Way
    09/19/2012
    photo: racked.com

    Instead of sorting through displays or flagging down a sales associate, Sephora shoppers can now identify their style of makeup or skin issues based on individual needs.

    The company opened its all-new Union Square location, which features…


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    Swag, Sponsors, Action! BlogHer 2012
    09/13/2012

    All the hoorah is over and bloggers who attended the 8th annual BlogHer conference have emptied their swag bags.

    This year’s conference was bigger than ever, offering useful seminars and opportunities for bloggers to connect outside of cyberspace. And along with the huge conference came big-time marketing.


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    Play Ball: New NFL Gear fits Girls to a T
    09/06/2012
    photo courtesy of NFLShop.com

    It’s a big season for the National Football League.

    Not only is the first female referee on the field; the league has launched its biggest-ever campaign to market team-branded apparel to the 85 million female fans who would rather watch the Bengals over The Bachelor.


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    Brands Go for the Gold with Female Olympians
    08/17/2012
    courtesy: Pantene

    Making their way through the media, Americans are recognizing their favorite Team USA Olympians.

    Females drive over 80% of purchasing decisions in the United States and brands considered women as they developed ads for broadcast during the Olympics.


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    The Design Gold Rush: How to Hire a Design Firm
    05/30/2012

    Sans the massive R&D budgets of monolithic tech firms, startups have to approach design more creatively.

    The rosters are replete with examples of first-rate business concepts that never took flight because of a misguided approach to design


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