Pixink Blog » Brand Building

Brand Aura: Turning a Company Into a Culture

04/11/2013

In today’s world, a business is much more than just a logo.

Brands are living, breathing things that can evoke a range of feelings and emotions in consumers

TAGGED: Brand aura, brand loyalty, Christian Louboutin, luxury brands, online presence, popular brands, Social Media, Target, targeted consumer

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Hotels Get Personal to Connect with Guests Online

02/11/2013

When a luxury hotel opens, it’s always intriguing to get a glance at what the new spot boasts.

From sumptuous materials to customized service, these upscale lodges offer something special that you just won’t find at your average Holiday Inn.

TAGGED: branding, customer engagement, Customer experience, Four Seasons, hotel marketing, Luxury Hotels, marketing, online experience, website development

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Marketing in 2013. What’s Coming?

01/14/2013

There’s word out there that 2013 will be the year of de-tech, but I tend to think that marketers will want to stay plugged in with so many technologies taking off.

Reports reports continue to roll in predicting what will be hot this year. Here’s a roundup of some trends I think will be significant in 2013.

TAGGED: consumer marketing, marketing, marketing trends, media spending, mobile apps, mobile marketing, Presumers, TV

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In a Season of Excess – The Gift of Subtraction

12/28/2012

Today’s world is busier than ever before.

Most people rush more, do extra and add on to keep up—but there’s another option: subtraction.

TAGGED: Book Review, branding, Creativity, Law of Subtraction, Matthew E. May

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Successful Brand Building: The 4 Components

12/14/2012

It may look easy, but brands put a lot of thought into the platforms they produce.

It’s interesting to see how it all comes together building to success.

TAGGED: Apple, branding, Clinique, Coke, iPad, Jaguar, Nike

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Value. You’re Brand’s Secret Knockout Punch

12/06/2012

More than ever, it’s necessary to have a solid brand.

Why? Customer expectations.

TAGGED: Apple, brand, branding, digital branding, marketing, Microsoft, Social Responsibility, Toms, Windows 8

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What is Key to Your Brand’s Bottom Line? Form and Function

11/19/2012

The truth is that brands need to go beyond the visually appealing to create good design.

Those who don’t risk being outshone by their competitors.

TAGGED: design, digital design, mobile apps

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Successful Brand Extensions Who Get it Right

11/02/2012

Brand extensions can go very wrong or very right, conjuring responses like “Why didn’t they do that sooner?” or Why on Earth did they do that?”

Taking lessons from companies who have gotten it right, brands can expand into new markets and boost their brand equity.

TAGGED: Beats by Dre, brand extension, branding, Clorox, Giorgio Armani, Iams, Ikea, Jack Daniels, Marchesa, Martha Stewart, starbucks, Tide

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6 Tips to Engage and Enlighten with Online Video

10/18/2012

Long gone are the simple days of video advertising.

A still growing market, video advertising is expected to grow 55% this year alone.

TAGGED: Bioré, Ford, internet video, Lady Gaga, online video, Revlon, Schick, Social Media, Stride, viral video, Volvo

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BIC for Her Sparks Sarcasm

10/08/2012

photo: Collectors Weekly

BIC recently came under fire for its Cristal® for Her pens—and the response has been anything but ladylike.

Countless consumers took to the product review section on Amazon.com to vent their sometimes-sarcastic opinions based on the premise that the pen is nothing out of the ordinary…just pink.

TAGGED: BIC, Bic for Her, Cristal for Her, marketing, Marketing To Women, women

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In today’s world, a business is much more than just a logo.

When a luxury hotel opens, it’s always intriguing to get a glance at what the new spot boasts.

There’s word out there that 2013 will be the year of de-tech, but I tend to think that marketers will want to stay plugged in with so many technologies taking off.

Today’s world is busier than ever before.

It may look easy, but brands put a lot of thought into the platforms they produce.

More than ever, it’s necessary to have a solid brand.

The truth is that brands need to go beyond the visually appealing to create good design.

Brand extensions can go very wrong or very right, conjuring responses like “Why didn’t they do that sooner?” or Why on Earth did they do that?”

Long gone are the simple days of video advertising.

BIC recently came under fire for its Cristal® for Her pens—and the response has been anything but ladylike.

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