Pixink Blog

Creating a Brand for the People: Reframing B2B, B2C to focus on P2P (Person to Person) for Effective Brand Marketing: Here’s Why

05/08/2012

When Steve Jobs said, “it’s hard for [customers] to tell you what they want when they’ve never seen anything remotely like it.,” he was on to something.

It’s been said, but it’s worth repeating: brands must be intuitive when they approach consumers. It doesn’t take clairvoyance, but it does take a profound understanding of what you have to offer

TAGGED: brand loyalty, brand marketing, branding, brands, consumers, Relationship marketing

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What’s the deal? The technology of mobile couponing

04/13/2012

Consumers love a good find.

With smartphones now outselling PCs, brands are now investing in discount strategies using mobile commerce. In 2011, US cosumers saved more than $4.6 billion using coupons; up from $500 million in 2010.

TAGGED: Mobile Couponing, Near Field Communication, QR Codes, SMS Campaigns

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Branding Across the Globe: What Weight Watchers’ Ads Reveal About Our Views of Body Image

04/09/2012

AGENCY: Fred & Farid

Branding doesn’t live in a bubble.

In order to resonate with audiences, marketers must take into account how different audiences view the world. Global brands then have the ongoing task of authenticating themselves and connecting with every market.

TAGGED: Body Image, Global Branding, Weight Watchers

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How the Creative Microagency Model Can Help Your Brand Score Big With Consumers

02/29/2012

Large advertising agencies are structured for mass marketing, but social media has orchestrated a shift away from the concept of a mass culture.

Consumers are talking, sharing, and researching more and as a result, broadcast technology no longer holds the first chair.

TAGGED: advertising, brand boardroom, Brand Building, brand identity, brand marketing, brands, Marketing To Women, micro agency

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Building a Bigger Brand with Pinterest

02/24/2012

Adding to the cache of social media outlets, Pinterest has arrived on the scene.

For individuals, the benefits are clear, but can brands find using Pinterest an outlet to building their Brand?

TAGGED: ayesha mathews wadhwa, branded, branding, brands, Pinterest, social network

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Thin is In: How Brands Are Using “Thin” Technology to Translate Luxury

02/21/2012

If you’ve ever wanted to be thin, you’re not alone.

The beauty and auto industries have historically used “skinny” to sell lifestyle dreams. While beauty and auto brands are using more discretion in their advertising now, the “skinny” concept has but changed partners

TAGGED: paper thin tech, paper thin technology, slender tech, slender technology, tech innovation, thin laptop, thin mobile, thin tech, thin tech design, thin technology, thin technology design, thin tv

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PixInk Brand Boardroom Spotlight: Cesar Castro

02/07/2012

Say Hello to PixInk Brand Boardroom Member Cesar Castro, Community Sourcing Innovator

Cesar Castro’s an innovator, a community sourcing guru. He brings to our Brand Boardroom a wealth of experience and know-how when it comes to designing and executing platforms to assemble together diverse groups to see what’s on their minds.

TAGGED: brainstorming, brainstorming platform, cesar castro, community sourcing, global brainstorming

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Gamification: Marketing to Women. The New Face of Gaming.

01/20/2012

The implications couldn’t have been clearer: women are the new face of online gamers according to a recent Forbes article “Women and Gaming.”

Girl gamers were previously thought to be socially awkward teens or introverted middle-agers, but in fact, women from various life stages and experiences are now joining the ranks of online gamers.

TAGGED: gaming, girl gamers, Marketing To Women, women gaming

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Capturing the Female Buyer Through Technology Retail Design

12/19/2011

Photo by Franco Deriu

Inciting “buy behavior,” fashion brands are in the business of making meaningful consumer connections through visual merchandising.

Using merchandise design, fashion brands are taking the opportunity to guide consumer behavior and reinforce brand image in the brick-and-mortar world. Technology retail design, on the other hand, hasn’t yet caught on to the value of similar display aesthetics.

TAGGED: brand marketing, M2W, Marketing To Women, merchandise design, technology retail design, visual merchandising

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Design by the Rules or Design for Responses?

12/07/2011

As a rule, email was conformed to a single-browsing width and web-safe fonts.These were the rules brands knew and resistance was futile.

Designers have begun to embrace creativity in direct marketing and design not by the “rules,” but for responses.

TAGGED: brand identity, brands, design, email designs, html email, multi-platform brands, women consumers

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Topics

Now Tweeting

When Steve Jobs said, “it’s hard for [customers] to tell you what they want when they’ve never seen anything remotely like it.,” he was on to something.

Consumers love a good find.

Branding doesn’t live in a bubble.

Large advertising agencies are structured for mass marketing, but social media has orchestrated a shift away from the concept of a mass culture.

Adding to the cache of social media outlets, Pinterest has arrived on the scene.

If you’ve ever wanted to be thin, you’re not alone.

Say Hello to PixInk Brand Boardroom Member Cesar Castro, Community Sourcing Innovator

The implications couldn’t have been clearer: women are the new face of online gamers according to a recent Forbes article “Women and Gaming.”

Inciting “buy behavior,” fashion brands are in the business of making meaningful consumer connections through visual merchandising.

As a rule, email was conformed to a single-browsing width and web-safe fonts.These were the rules brands knew and resistance was futile.

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