The implications couldn’t have been clearer: women are the new face of online gamers according to a recent Forbes article “Women and Gaming.”

Girl gamers were previously thought to be socially awkward teens or introverted middle-agers, but in fact, women from various life stages and experiences are now joining the ranks of online gamers

Inciting “buy behavior,” fashion brands are in the business of making meaningful consumer connections through visual merchandising.

Using merchandise design, fashion brands are taking the opportunity to guide consumer behavior and reinforce brand image in the brick-and-mortar world. Technology retail design, on the other hand, hasn’t yet caught on to the value of similar display aesthetics.

As a rule, email was conformed to a single-browsing width and web-safe fonts.These were the rules brands knew and resistance was futile.

Designers have begun to embrace creativity in direct marketing and design not by the “rules,” but for responses.

Say Hello to PixInk Brand Boardroom Member Kat Gordon

As PixInk studies aspects of brand marketing to women, we understand the paramount importance of educating and servicing brands that market to moms. PixInk is leveraging Kat’s special talent to help us help brands connect with their mom market.

Want to create a fun brand experience that targets women consumers and scores serious sales? Consider an interactive scavenger hunt using QR Codes.

Answering questions at every stop, Faigy embarked on a scavenger hunt using her smartphone. Google software engineer and Faigy’s boyfriend, Ari Gilder, waited at the end with engagement ring in hand. Women consumers are also getting proposals using QR codes from brands leading them on fun, interactive scavenger hunts. What girl can refuse?

Peppermint syrup, mocha sauce, whipped cream…Starbucks is percolating in the spirit of holiday cheer and good will towards men (and women)—in more ways than one.

Pretty in plum, the HTC Rhyme is a new smartphone flaunting it’s design.

It’s not 4G-compatible like its contemporaries and retails at the same price point, but don’t fret, a goddess-like spokesperson puts us at ease. “All from one. All for you.” The “you” she refers to is women consumers.

Will daily deal sites send full-price retailing to the boneyard?

Utpal Dhlokia’s, Professor of Management at Rice University, research has added fuel to the fire to the love-hate relationships brands have with daily-deal sites. Only 20 percent of consumers return their offer and 36 percent purchase beyond what’s offered in the daily salemails, making these consumer-brand relationships short lived.

Women are a force to be reckoned within social media according to a new study conducted by Harris Interactive (for Rebtel).

This is key information for internet marketers who previously thought they were catering to male audiences.

Why teaching confidence, critical thinking and conflict management might be more effective than the standard academic program.

A few months ago, I had the opportunity to attend a fundraiser for Roshni Academy. Knowing very little about it, I decided to attend, and what I discovered inspired me to share — what better forum to discuss the topic of educating girls in underprivileged areas than The Girl Effect campaign.