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    Brand Aura: Turning a Company Into a Culture
    04/11/2013

    In today’s world, a business is much more than just a logo.

    Brands are living, breathing things that can evoke a range of feelings and emotions in consumers


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    Lucky Us! Welcome 2013 + New Engagements
    03/08/2013

    Amazon Lab126, Nimble Storage, Riverbed, Insight Labs and Honeycombers.

    2013 launched with a bang…


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    Hotels Get Personal to Connect with Guests Online
    02/11/2013

    When a luxury hotel opens, it’s always intriguing to get a glance at what the new spot boasts.

    From sumptuous materials to customized service, these upscale lodges offer something special that you just won’t find at your average Holiday Inn.


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    Deconstructing Friendships with Shasta Nelson
    02/01/2013

    In celebration of Shasta Nelson’s new book “Friendships Don’t Just Happen!” that has now been published, we thought we’d share with you one of our favorite videos of hers as she passionately reminds us how important friendships are.

    Not only us, but to our world.


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    As Real-time Bidding Evolves, So Will Campaigns
    01/22/2013

    Real-time bidding (RTB) is the real deal, and it’s poised for even more growth.

    It took off in 2009 when Google’s DoubleClick Ad Exchange became the first RTB auction platform.


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    Marketing in 2013. What’s Coming?
    01/14/2013

    There’s word out there that 2013 will be the year of de-tech, but I tend to think that marketers will want to stay plugged in with so many technologies taking off.

    Reports reports continue to roll in predicting what will be hot this year. Here’s a roundup of some trends I think will be significant in 2013.


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    In a Season of Excess – The Gift of Subtraction
    12/28/2012

    Today’s world is busier than ever before.

    Most people rush more, do extra and add on to keep up—but there’s another option: subtraction.


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    Are these tech trends in your future?
    12/20/2012

    More than ever, it’s tough for trends to stay on top.

    The “new thing” can become “so yesterday” quickly in today’s evolving culture of innovation.


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    Say Hello to PixInk Brand Boardroom Member Dina Yassin, Fashion Stylist
    12/14/2012

    Dina Yassin, stylist extraordinaire brings to our Boardroom a breadth of fashion experience and her discerning eye.

    Bringing to life, compelling photo stories for our clients…


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    Successful Brand Building: The 4 Components
    12/14/2012

    It may look easy, but brands put a lot of thought into the platforms they produce.

    It’s interesting to see how it all comes together building to success.


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